I found someone cheaper
You’re more expensive than I thought
We’re going to wait and do this in the future
We don’t have the “budget” for that this year
We are going to look at other options
If you frequently hear this from potential customers, you’ve got a perspective issue in your business. When businesses fail to show people why they’re different than others, consumers resort to the lowest-price-wins mindset because every business sounds like they do the same thing.
If you charge more than the competition, you have to SHOW THEM why you’re worth it!